FESTIVAL DAY 4

Schedule:

In conversation with Dr Marcus Collins & Kenny Mitchell

Club Croisette, the Palais  

I asked him if my dreamers work at Levi’s would advice he might have for me and he said basically stock the brand members when he was an outfit and his work for Gatorade, he became obsessed with the brand found out everything they were doing and then go and find any opportunity that can get you there even if it’s an internship whatever it may be even if it’s not exactly what you wanna do I can get you there

Off the Dance Floor: DWTS Champions Get Honest about Mental Health

Speakers-

Alan Bernstein

Emma Slater

  • not having an expectation of anyone you are with not expecting them to be anyone. gives you permission to not be held to that same standard

  • You don’t always need to help and fix something for others

  • Learning what someone needs

  • If you’re trying to help perfect you can’t be real

  • Trying to enjoy it instead of trying to make it perfect

  • People don’t want perfection

ADWEEK HOUSE

From Hamilton to Heights to Hollywood: Anthony Ramos on Storytelling Across Every Stage

  • Finding how to add value to a company (Jim having a production company)

  • Consumers are caring more about stories then who is in it

Goodby Silverstein & Partners | Rich Silverstein Blends Al and Storytelling Into a Broadway

Musical

DEBUSSY

  • This is about theatre and storytelling

CREATIVITY HAS TO STRIKE BACK

Speaker- Fernando Machado

  • the more different the more uncertainty

  • Can’t promise that x will = y

  • Even when we get it right we still get crap. If u search up worse marketing campaign you see his work and if you search best you see his work

  • Marketing is mix between creative and logic

  • Studying engineering but was always creative

  • Shit that arrives at the speed of light is still shit - David Abbott

  • 5 things for the fight for creativity:

    • Be curious about the future but master the fundamentals. Play with AI but also focus on the things that aren’t going to change: marketing fundamentals

    • Measure everything to prove the point

    • Fear is not your enemy. He was afraid for each big campaign he did. Uncertainty brings fear. The pint is to do even when you are afraid. If you kill some one thing early on because of uncertainty it’s like killing a baby lion

    • Grow thick skin. If you don’t want to be criticized then do something irrelevant.

• ⁃ Remember it’s a journey. Cliff diving same as creative process