extra gum’s “one stick away”

Ask: Help today’s anxious teens see Extra as an easily accessible way to recenter themselves.

Insight: 86% of teens procrastinate—creating feelings of overwhelm when the steps to completion lie ahead.

Idea: One Stick Away helps teens break down their tasks into less daunting bite-sized efforts by measuring them in sticks of gum.

CASE STUDY VIDEO

Personalized Ads

We’ll reach teens on the platforms they turn to in the midst of their procrastination stress, using AI to deliver personalized ads that break down the user’s task at hand.

SOCIAL

And, we’ll bring our message to the #1 cause of procrastination for teens: social media.

RETAIL

One Stick Away task packs will tap into the most commonly procrastinated assignments amongst teenagers. These will estimate the sticks of gum the task will take so that by the time they finish something as simple a pack of gum, they’ve finished their task, too.