THE BADDEST DUOROLE: ART DIRECTOR/ BAD BUNNY LOVER
INSIGHT: Bad Bunny fans love his music even though many of them don’t know what he’s saying.
IDEA: Get people to learn Spanish on Duolingo by learning Bad Bunny lyrics.
AWARDS: AAF Silver ADDY
A custom Bad Bunny–inspired Duolingo character, developed through meticulous visual study and several humbling drafts.
Oh — and plot twist: two years after I dreamt this up, it actually happened. I even wrote a LinkedIn post about it (shameless plug), and here’s what it looked like in real life.
CREDITS
ART DIRECTION: Veronica Benarroch + Abby Pak
COPY: Amber Quettan