THE BADDEST DUO

Challenge: Create a buzz-worthy idea that leverages a Gen Z fandom to get them on Duolingo.

Insight: Bad Bunny fans love his music even though many of them don’t know what he’s saying.

CUSTOM MADE BAD BUNNY DUOLINGO CHARACTER.

Credits

VERONICA BENARROCH

ABBY PAK

ART DIRECTION

Primary Contributions:

Concept Ideation, Deck Design, Bad Bunny Character Design, Merch Design, & VO

AMBER QUETTAN

COPYWRITING