ONEWORD BY MONOTYPE X PENGUIN
Challenge: Create a type-led idea that explores diverse reading habits and the changing nature of reading.
Insight: Attention spans are shrinking, yet people still read roughly 100,000 words a day while doom-scrolling.
Idea: A type-led reading experience that lets people read books the way they consume content.
Role: Art Director
Visual Direction, Case Study video editing and music selection, script writing.
CASE STUDY VIDEO
Oh yea and we actually made the app!
Credits
VERONICA BENARROCH
ART DIRECTION
SARA KAGAN
PASCALE Elissetche
DESIGNER