ONE WORDROLE: ART DIRECTOR
THE ASK: Create a type-led idea that explores diverse reading habits and the changing nature of reading.
INSIGHT: Attention spans are shrinking, yet people still read roughly 100,000 words a day while doom-scrolling.
IDEA: A type-led reading experience that lets people read books the way they consume content.
Oh yea and we actually made the app!
CREDITS
ART DIRECTION: Veronica Benarroch + Sara Kagan
DESIGN: Pascale Elissetche