ONE STICK AWAYROLE: ART DIRECTOR
ASK: Help today’s anxious teens see Extra as an easily accessible way to recenter themselves.
INSIGHT: 86% of teens procrastinate—creating feelings of overwhelm when the steps to completion lie ahead.
IDEA: One Stick Away helps teens break down their tasks into less daunting bite-sized efforts by measuring them in sticks of gum.
AWARDS: D&AD New Blood WOODEN PENCIL
CREDITS
ART DIRECTION: Veronica Benarroch
COPY: Sabrina Greenberg