TWIX-ALITYROLE: ART DIRECTOR
THE ASK: Make Twix famous for giving people a good thing, twice, through a culturally relevant brand activation.
INSIGHT: In moments of indulgence, consumers consistently choose abundance over restraint.
IDEA: Twix turns a universal instinct into a public experiment — and lets the world watch as two beats one.
CREDITS
ART DIRECTION: Veronica Benarroch + Wes Lucas
DESIGN: Wes Lucas